Why does everyone else make this look easy?
You're better at the work than most people charging three times what you charge.
But referrals come when they come. Every deal turns into proving yourself again. Someone always comes in cheaper, and you drop your price to stay in it. You're working more than you did with a job and taking home less.
Meanwhile someone with half your experience is getting approached by the clients you'd want.
You've assumed they know something about marketing that you don't.
They don't.
They said the thing their buyer was already worried about, in the buyer's own words. They had a named, repeatable way of fixing it. And it was the exact problem that person needed gone this quarter.
Nothing to compare. Nothing to discount.
That's it. And that's your gap.
Coaches charge thousands to teach this, and you still do all the work.
I'm turning it into an app.
You work in the app. You get the outcomes you need. A bridge from where you are now to inbound clients who already know and trust you.
Because you need results, not 40 hours of video. I've got a unique blend of expertise and experience in building hands-on learning content. This app will get you over the speed bumps most people fall over, help you get faster wins, and get help when you really need it.
I was the person deciding whether to hire you.
Twenty-eight years in tech, most recently as SVP at CFI and VP at A Cloud Guru before Pluralsight acquired it for $2B. I sat on the buying side of these conversations for years, and I watched better consultants lose to worse ones who were simply easier to say yes to.
Then I left corporate America myself and fell into some of the same traps. Knowing what buyers respond to did not stop me from making the mistakes almost everyone makes.
Now things have shifted again and no one is talking about it. Evidence before opportunity.
We've moved into The Prove-It Economy.
More on how I think about this →